The TRX Is Back — Short
Ram’s TRX is officially back—revived, re-engineered, and ready to reclaim its place as the king of performance trucks.
The king of supertrucks has returned. After Ram discontinued the original Hellcat-powered TRX, many thought the era of 700+ horsepower desert monsters was over. But the TRX is officially back—and it isn’t just returning, it’s evolving.
This short breaks down what Ram is aiming for with the revival: improved engineering, updated performance benchmarks, and a mission to reclaim dominance from the Ford Raptor R and Chevy’s escalating off-road lineup. Even without a Hellcat V8, Ram is promising a truck built for speed, aggression, and desert capability like no other.
The TRX became a legend because it pushed boundaries. Now, Ram is ready to push them again—and enthusiasts everywhere are watching closely.
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2024 Toyota Land Cruiser Markups — Short
The return of the Toyota Land Cruiser should have been a celebration for enthusiasts—affordable, rugged, and finally back in the U.S. market. Instead, dealerships are already hitting the 2024 Land Cruiser with markups that push it far beyond its intended price range. This short breaks down why it’s happening: massive hype around the new platform, limited early allocations, and Toyota’s strategy to position the Land Cruiser as a premium off-road icon without stepping on Lexus’ toes. Markups were
